Domus

In 2019, Bulgari and Domus Academy Milano launched the Rome is More Luxury Brand Management Competition, challenging participants to design digital campaigns that would win new customers while staying true to the Maison’s heritage.

My winning proposal, “Domus: Unlocking the Home of Bulgari”, combined brand research, heritage storytelling and digital innovation to invite audiences into Bulgari’s Roman roots.

It featured immersive storytelling of the brand’s origins in Rome, digital activations that turned social media into a “virtual home” for Bulgari, and engagement pathways connecting new customers through experiential and localised content.