Portfolio/Campaigns & Activations

Be aCommandant

A First Prize strategy for monetising Balmain’s digital audience.

Balmain · Istituto MarangoniMilan2019

Be a Commandant — Campaign by Krisha Sia
Client
Balmain · Istituto Marangoni
Location
Milan
Date
2019
My role
Strategy & concept
Award
First Prize

In 2019, Balmain Paris and Istituto Marangoni Milano launched the competition Digital Audience: A Strategy for Monetisation, calling for new ways to grow revenue from Balmain’s global digital audience.

My winning concept, “Be a Commandant”, showed how a luxury house could use community, exclusivity and digital storytelling to turn followers into brand ambassadors.

It proposed immersive activations that let customers “command” their fashion journey; revenue beyond e-commerce through gamification, loyalty experiences and digital collectibles; and an audience-first model positioning Balmain as a cultural hub where digital identity and luxury meet.

Gallery

5 images · click to enlarge

Be a Commandant, Balmain · Istituto Marangoni — image 2
Be a Commandant, Balmain · Istituto Marangoni — image 3
Be a Commandant, Balmain · Istituto Marangoni — image 4
Be a Commandant, Balmain · Istituto Marangoni — image 5
Be a Commandant, Balmain · Istituto Marangoni — image 6

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