Portfolio/Branding & Creative Direction

Play:Fair

A live concert for people and planet, broadcast from Milan.

UN SDG Action CampaignMilan2021

Play:Fair — Branding by Krisha Sia
Client
UN SDG Action Campaign
Location
Milan
Date
2021
My role
Branding & creative direction
Artists
Margherita Vicario, Epoque, Populous

Broadcast live from Milan, Play:Fair for People and Planet used the unifying power of music to rally action on sustainability, climate and equality. Margherita Vicario, Epoque and Populous paired their performances with messages of hope and urgency.

More than 11,000 viewers tuned in from 166 countries, and over 1,600 earned their “virtual ticket” by logging an SDG action. Staged at Milan’s Teatro Burri as a sustainable production, the concert saved more than 95 tonnes of CO₂.

Turning Point Dialogues on youth, climate and food systems amplified calls to action ahead of the UN Food Systems Summit, Pre-COP26 and Youth4Climate, before closing with an invitation to the Global Week to #Act4SDGs.

playfair.act4sdgs.org ↗
11,000+viewers in 166 countries
1,600+SDG actions logged
95 tCO₂ saved

Gallery

5 images · click to enlarge

Play:Fair, UN SDG Action Campaign — image 2
Play:Fair, UN SDG Action Campaign — image 3
Play:Fair, UN SDG Action Campaign — image 4
Play:Fair, UN SDG Action Campaign — image 5
Play:Fair, UN SDG Action Campaign — image 6

Watch

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